Le récit des marques, des médias et des voisins
qui nous accompagnent depuis notre ouverture à Minami-Aoyama.
La chronologie ne présente que les projets dont nous avons une trace et une source.
Patagonia Tokyo Shibuya
We set up alongside Patagonia at a pop-up outside their Tokyo Shibuya store. It grew out of a commitment we share — to keep reducing the load we place on the environment — and we brought our gluten-free products out onto the street with them.
KIREI NOTE
A writer visited the store, ate with us, and wrote about the space, the lunch and the sweets.
Alaska Seafood Marketing Institute
Took part in a fair held simultaneously at eight restaurants across Shibuya and Omotesando, serving a limited-time "Alaska Cod in Tomato Stew, Acqua Pazza Style".
Aoyama Gakuin University Fair Trade Lab
A second product developed with the student team: a Gugelhupf cake made with fair-trade cocoa (Valentine limited, ¥590) and a chai latte using fair-trade cinnamon (¥690).
Aoyama Gakuin University Fair Trade Lab
The start of a project with a student team based in the same Omotesando area, co-creating cafe menu items made with fair-trade ingredients.
ETHICAL DESIGN WEEK TOKYO 2025 (co-hosted by Semba and Hakuten)
Served all-vegan catering for more than 100 guests at a sustainability event joined by 79 companies including Mori Building, SMBC and Kokuyo. We used organic soy meat and ran it with zero food waste, and were featured in the official event report. (Held 22–24 October)
ANGFA Co., Ltd.
Co-developed a collaboration-only flavour of the 100% soy protein from "Dr.'s Natural Recipe", made with Uji matcha and released in a limited quantity.
ANGFA Co., Ltd.
A mango and matcha protein latte, two raw sweets and matcha protein cookies were served exclusively at the Aoyama store.
OMOHARA REAL / FASHIONSNAP
Our gut-health plate (¥1,430) — built around fermented foods, gluten-free and additive-free ingredients — was covered by a media outlet for the Omotesando and Harajuku area, and also ran on FASHIONSNAP.
PBM (Plant Based Meeting)
A community event centred on plant-based eating, this time built around moving the body.
J-WAVE / BS Asahi
Appeared on a wellness programme to talk about our approach to gut health.
A lighting company in Ebisu
Provided gluten-free and vegan-conscious catering for an in-house event of 80 people.
An apparel brand
Supplied vegan food and sweets for a brand event.
Japan Beautiful Gut Association
Our fourth collaboration menu: a soy milk stew of winter vegetables with germinated brown rice mochi, served for two months at ten servings a day (¥1,400 with seaweed salad, vegan-friendly).
A seasonal community event held in the store.
VOGUE
Provided visually considered catering for a fashion event.
adidas
Supplied light, body-friendly food for a running event.
Organic Trade Show
Exhibited at an organic trade show to introduce new products.
PBM (Plant Based Meeting)
The first of a community event for talking about plant-based eating, which went on to be held regularly.
Japan Beautiful Gut Association
The association used the store as the venue for a networking gathering.
Yoyogi Village
Ran a stall at an off-site marché to introduce our products.
Held an in-store seminar covering the basics of gut health.
A seminar on the nutrition of germinated brown rice and how to cook it.
Fuji Television
Our store was introduced on a morning news programme.
Fuji Television
Our store and menu were introduced on a morning news programme.
Held an end-of-year marché in the store.
Clarence
The store was used as the venue for a meeting.
Babacchi
A handcraft workshop held in the store.
A marché featuring products from our producers.
Our first seasonal event after opening.
Vegewel Style
Shortly after opening in September 2017, we were featured as a grocery and cafe built around the theme of gut health.
Cinq formats nés de nos collaborations passées.
Nous travaillons la recette avec vous dès le départ, dans notre manière de cuisiner : sans additifs, sans sucre blanc.
Servis sur place et à emporter. Nous racontons aussi l’origine des ingrédients et celles et ceux qui les produisent.
Sans gluten, végane, allergies et halal pris en compte — des régimes multiples gérés par un seul interlocuteur.
Notre espace de Minami-Aoyama peut servir de décor. Possible également en dehors des horaires d’ouverture.
Nous menons aussi des projets ancrés localement, comme la création de produits avec des équipes étudiantes d’Omotesando.
Entreprises et organisations ayant fait appel à notre service traiteur.
Les informations essentielles pour écrire sur nous. N’hésitez pas à demander davantage, y compris une séance photo.
Shun Yamazaki
Relations presse, L for You
Né à Toyama, il a grandi dans le café de cuisine naturelle sans additifs que sa mère tient depuis plus de 30 ans. Mannequin, il a défilé à la Fashion Week de Paris.
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lforyou@mwp.work / Tel: 03-6459-2504